UK Salad Market

produce_main_uk_salad_01As an established grower and supplier over the last 50 years, we have become experts in understanding the UK Salad market place.
We know precisely what the strengths and weaknesses there are of varieties, the optimum growing and harvesting times and expected yields and also how to market products efficiently and effectively for our customers, whilst at the same time always maintaining product quality.

Consumer Data

UK Salad MarketThis experience is also further supported by consumer data that we ourselves collate and also have access to. We have a category management approach, performing regular product benchmarking sessions and also host and attend focus groups, which assist with understanding the salad market and customer demands. In addition, we have access to vast types of Panel Data which provides historic trends and forecasts on products and categories.

Customer Strategies

With all this information, we can use it to develop bespoke strategies for our customers and also even help provide learning courses or open days at our nurseries for educational purposes.

  • We have local, regional and national marketing campaigns to grow UK salad consumption.
  • At a local level we actively promote healthy eating with local Schools invited to our nurseries for educational visits.
  • We have nominated customer stores and actively help them sell products whilst conveying the benefits of localness with free sampling to customers.
  • We are committed as a business to getting the 5 a day message across to children.
  • Our on-going Category management approach has helped our customers to develop their businesses and improve the customer offer. In order to ensure all opportunity areas within our category were exploited we conduct range and gap analysis.
  • We also implement flavour and variety sampling panels on a regular basis, pre and post season.
  • We attended in store customer focus groups and formulated customer decision trees where necessary to simplify the promotional and range strategy going forward.